Your brand on top.

Our engine underneath.

BaseLayer gives independent takeaways and small chains the purchasing, packaging, digital and compliance backbone of a big brand.

While you keep your own name, menu and identity.

Run like a chain.
Stay completely independent.

Customers still love their local takeaway – but the back end is getting harder: rising costs, delivery apps, marketing complexity and compliance demands.

BaseLayer sits quietly behind your brand with shared purchasing, custom packaging, digital ordering, marketing and health & safety audits – so you can trade like a chain without becoming one.

Smiling man sitting at a table with a laptop, holding a coffee cup, in a sunlit room with large windows.

The BaseLayer underneath your brand

  • Purchasing & supply

    Join a shared buying programme for ingredients, packaging and key supplies.

    We negotiate prices and specs in the background so you can buy with chain-level confidence as an independent.



  • Custom branded packaging

    Sourced directly from factories to offer low-volume custom packaging

    Boxes and bags can be tied to national and local digital campaigns, with QR codes and offers that push customers to order direct.

  • POS, Online & Loyalty

    Branded Point of sales, online ordering and loyalty, running on our shared engine.

    We help you grow direct web/app sales and reduce dependence on third-party delivery platforms.



  • Marketing & health & safety

    Centralised campaigns to drive orders, plus regular health & safety audits and practical action plans.

    We help ensure your kitchens meet food safety standards while your brand shows up consistently across social, search and in-store.

Built for independents,
not franchises

BaseLayer is for independent takeaways and small regional groups, pizza, burgers, chicken, kebab and similar formats, who want:

– Stronger direct digital channels
– Better control of purchasing and packaging
– Help with health & safety and food hygiene audits
– To keep full control of their own brand and operations

Close-up of various foods: pizza slice, sushi rolls, hamburger with lettuce, tomato, cheese, and patty, and two tacos with meat, lettuce, and cheese.

Want a stronger backbone for your brand?

If you’re an independent takeaway or small group and this sounds like the layer you’re missing, let’s talk.

We’ll map out where BaseLayer can help on purchasing, packaging, digital and health & safety,

and what that could look like for your sites.